15 Common Mistakes that Violate Google Adsense TOS

Google Adsense program is a popular web advertising program which
provides a good income source for many websites. There are well
defined terms of service to strictly adhere to when participating in
the program.

On my visit through sites and forums, I daily notice several instances
of misuse of Adsense ads. So here a few helpful Google Adsense tips,
probably many you already know, and few you might gain by knowing now.
These adsense faq are all picked from the Program Policies, Terms and
Conditions and FAQ itself and presented in a simplified manner.

1. Never click your own adsense ads or get them clicked for whatever
reason. You know this one very well. This is a surefire way to close
you Adsense account. Never tell your office associates or friends to
click on them. Keep a check if your family or children are busy
increasing your income by clicking your ads and indirectly trying to
stop your income. Dont even think of offering incentives for clicks,
using automated clicking tools, or other deceptive software. Adsense
is very smart to detect fraudulent clicks. Check the ads which appear
on your pages by the Google Preview tool if required.

2. Never change the Adsense code. There are enough means of adsense
optimization & customizations available to change the colour,
background or border to suit your needs. Do whatever you want to do
outside the code, never fiddle within the ad or the search code. They
know it when you do. The search code has more limitations to colour
and placement, but you should adhere to the rules. The code may stop
working and violates the TOS.

3. Do not place more than 3 ad units and 3 ad links or 2 adsense
search boxes on any web page. Anyway, ads will not appear in those
units even if you place more ad units. But this is the limit they set,
so it is better to stick to it.

4. Do not run competitive contextual text ad or search services on the
same site which offer Google Adsense competition in their field. Never
try to create link structures resembling the adsense ads. Never use
other competitive search tools on the same pages which have Adsense
powered Google search. They do allow affiliate or limited-text links.
Update: Google has allowed you to run contextual advertising like
Yahoo ads, Chitika etc provided the ads do not resemble Adsense ads.

5. Do not disclose confidential information about your account like
the CTR, CPM and income derived via individual ad units or any other
confidential information they may reveal to you. However, you may
reveal the total money you make as per recent updates to the TOS.

6. Label headings as "sponsored links" or "advertisements" only. Other
labels are not allowed. I have seen many sites label ads with other
titles. Dont make your site a target in a few seconds gaze.

7. Never launch a New Page for clicked ads by default. Adsense ads
should open on the same page. You may be using a base target tag to
open all links in a new window or frame by default. Correct it now as
they do not want new pages opening from clicked ads.

8. One Account suffices for Multiple websites. You do not need to
create 5 accounts for 5 different websites. One account will do. If
you live in the fear that if one account is closed down for violation
of TOS, believe me they will close all accounts when they find out.
You can keep track of clicks by using channels with real time
statistics. They will automatically detect the new site and display
relevant ads.

9. Place ads only on Content Pages. Advertisers pay only for content
based ads. Content drives relevant ads. Although you might manage some
clicks from error, login, registration, "thank you" or welcome pages,
parking pages or pop ups, it will get you out of the program.

10. Do not mask ad elements. Alteration of colours and border is a
facility to blend or contrast ads as per your site requirements. I
have seen many sites where the url part is of the same colour as the
background. While blending the ad with your site is a good idea,
hiding relevant components of the ads is not allowed. Also do not
block the visibility of ads by overlapping images, pop ups, tables
etc.

11. Do not send your ads by email. Html formatted emails look good and
allow placement of these javascript ads. But it is not allowed as per
TOS. You do not want impressions registering on their logs from any
email even once. They are watching!

12. Keep track of your content. So Adsense is not allowed on several
non content pages. But it is also not allowed on several content pages
too. Do not add it on web pages with MP3, Video, News Groups, and
Image Results. Also exclude any pornographic, hate-related, violent,
or illegal content.

13. Do not alter the results after ad clicks or searches - Ensure you
are not in any way altering the site which the user reaches to after
clicking the ads. Do not frame, minimize, remove, redirect or
otherwise inhibit the full and complete display of any Advertiser Page
or Search Results Page after the user clicks on any Ad or Search
results.

14. Avoid excessive advertising and keyword stuffing - Although the
definition of 'excessive' is a gray area and is subject to discretion,
yet Google adsense with correct placement, focused content and high
traffic will get you much more income than other programs, so
excessive advertising is not required. Keyword stuffing does target
better focused ads, but overdoing it is not required.

15. Ensure you Language is Supported - Adsense supports "Chinese
(simplified), Japanese, Danish, Korean, Dutch, Norwegian, English,
Polish, Finnish, Portuguese, French, Russian, German, Spanish,
Hungarian, Swedish, Italian and Turkish". In addition, AdSense for
search is available in Czech, Slovak, and Traditional Chinese. If your
web pages language is not supported, do not use the code on such
pages.

Update:
16. Maximum 2 referral button per product per page - With the launch
of the google adsense referral program, you are allowed to put only 2
referral buttons for adsense referral, adwords referral, Google pack
and Firefox with google toolbar referral.

17. Do not specify Google ads as your alternate ads. - Several
services like Chitika eminimalls allow you to place alternate urls,
when a targeted paying ad cannot be displayed. This involved creating
an simple html page and putting the ad to be displayed instead. Even
Adsense allows an alternate url feature instead of displaying public
service ads. But never use Adsense ads as alternate urls.

18. Do not confuse with adjacent images - It was a common policy to
increase CTR by placing same number of images as the number of text
ads, which falsely gave the impression that the text ads represented
an explanation to these images. Inserting a small space or a line
between the images and ads is not allowed. Make sure that the ads and
images are not arranged in a way that could easily mislead or confuse
your visitors. More.

Whenever in doubt, it is better to ask for adsense help from the
learned staff of Google Adsense. They are very helpful!

U Me Aur Hum movie review

U Me Aur Hum movie review

Aamir Khan has raised the bar with TAARE ZAMEEN PAR. Comparisons
between Aamir and Ajay Devgan, who makes his directorial debut with U
ME AUR HUM, would be erroneous, but you can't turn a blind eye to the
fact that the viewer would expect an encore with U ME AUR HUM. Will U
ME AUR HUM live up to the humungous hype and expectations? Does Devgan
have the trappings of a fine storyteller? Oh yes, he does!

Let's come to the point right away. Devgan needs to be lauded for
choosing a daringly different theme in his debut film and most
importantly, doing justice to it, handling it with extreme care. We
know him as a powerful actor, now there's yet another designation
added to his name -- avant-garde director.

Write your own movie review of U Me Aur Hum
Let's move on to the next query! Is the real-life couple -- Ajay and
Kajol -- as dynamic yet again? The answer is, they're electrifying.
Both pitch in bravura performances, reaffirming the fact that this
jodi is amongst the finest of this generation.

One of the prime reasons why U ME AUR HUM works, and works big time,
is because it's aimed at the heart. Anyone who's into relationships,
anyone who believes in love, anyone who thinks from the heart, anyone
who has watched his/her partner grapple a grave disease, will identify
with a film like U ME AUR HUM.

To cut a long story short, U ME AUR HUM marks the birth of a
powerhouse of talent. Watch U ME AUR HUM for various reasons, but most
importantly, watch it for a new director who respects your 2.30 hours
and the hard-earned bucks that you invest on watching his movie. It's
time to fall in love with love… again!

The first time Ajay [Ajay Devgan] saw Pia [Kajol], she served him
drinks. She affected him more than the alcohol, it was love at first
sight. The first time Pia saw Ajay, he had a drink too many. She
watched him make a fool of himself and was relieved when he passed
out.

Ajay is on a cruise with his friends -- Nikhil [Sumeet Raghavan] and
Reena [Divya Dutta], unhappily married, and Vicky [Karan Khanna] and
Natasha [Isha Sharwani], happily unmarried. Ajay is having a wonderful
time dealing with martial strife, lots of bad language and huge
hangovers, when he finds Pia and time stands still.

After a disastrous first meeting, Ajay tries everything to woo her. He
wants her, by hook, crook or even her little private notebook. She's
not an easy catch at all, but finally, by sheer perseverance, he
dances his way into her heart. Ajay and Pia develop a strong and
special bond.

Happy marriages begin when we marry the ones we love, and they blossom
when we love the ones we marry. And Ajay-Pia love each other dearly,
but no marriages can be complete without problems, and Ajay and Pia
have also have to face hurdles. Kajol is diagnosed with Alzheimer's.
How does the couple face the crisis?

The one thing you must carry when you set out to watch U ME AUR HUM is
a kerchief. For, this film makes you shed a tear at times, cry at
places and weep in at least two vital sequences. But it's not just
rona-dhona that you get to see in U ME AUR HUM.

The first hour, strictly average in terms of writing, has several
sunshine moments. It's breezy, funny, at times silly, but interesting.
What also catches your eye is the eye-filling cinematography [Aseem
Bajaj in top form, yet again] on the cruise. The songs, the glam look,
the subtle humor… you don't take to the film instantly, but you know
for a fact that a volcano is brewing.

And the volcano does erupt in the second hour! Ajay Devgan, the
director, shows his expertise in this hour as the story does an
about-turn, exposing the delicate, sensitive and fragile
relationships. Devgan reserves the best for the concluding reels and
you finally get the answers in the end.

U ME AUR HUM is more of a director's film, than anyone else's. A theme
like the one projected in this film could go dangerously haywire if
entrusted in inept hands, but Devgan seems to have done his homework
well. The only glitch is the length in its second hour. A shorter
narrative would've only helped!

Robin Bhatt, Sutanu Gupta and Akarsh Khurana's screenplay casts a
hypnotic spell in the second hour. Sure, the germ stems from THE
NOTEBOOK [2004; James Garner, Gena Rowlands, Rachel McAdams], but the
writers have altered the screenplay keeping Indian sensibilities in
mind. It works! Ashwani Dhir's dialogues touch the core of your heart.
Every spoken sentence has a meaning. Vishal Bhardwaj's music may not
be a chartbuster, but it alternates between soulful and melancholic
beautifully. Aseem Bajaj's cinematography is topnotch. Monty Sharma's
background score is effective.

Now to the performances! U ME AUR HUM is like a medal that glimmers on
Ajay Devgan's body of work. He's exceptional! Kajol, well, what can
you say of an actress who has proved herself time and again? That
she's undoubtedly the best has been proved yet again. Sumeet Raghavan
is first-rate. Divya Dutta gets into the groove in the subsequent
portions. Karan Khanna and Isha Sharwani are okay. Sachin Khedekar
does a fine job. Aditya Rajput and Hazel get minimal scope.

On the whole, U ME AUR HUM is a well-made, absorbing love story that's
high on the emotional quotient. And that holds tremendous appeal for
ladies/families mainly. At the box-office, it's the kind of film that
will gather more and more speed with each passing show. Its business
at multiplexes should be fantastic. Overseas too should be excellent.
Very strongly recommended!

KRAZY 4 REVIEW

KRAZY 4 REVIEW

It would be wrong to slot KRAZZY 4 as a comedy. Sure, KRAZZY 4 remains
faithful to the ongoing trend of providing laughs at the oddest of
things, but it's more of a masala fare that's reminiscent of the 1980s
cinema. Packaged in a modern avatar, of course.

A film like KRAZZY 4 is easy on your brains. It rests on a thin plot,
but the makers have tried to package the proceedings with entertaining
stuff from Scene A to Z. Sometimes it works, at times it doesn't. But
the pros outweigh the cons in this case. Also, let's get one thing
straight. This isn't path-breaking or ground-breaking cinema by any
chance. It's targeted at the aam junta, not connoisseurs of cinema.

Also, one of the trump cards… sorry, make it two, are the dance
numbers filmed on the two superstars -- SRK and Hrithik. Just these
two numbers are enough to satiate the hunger of an avid moviegoer.
Even the Rakhi Sawant track is an asset, since it's hugely popular
with the desi junta [like 'Main Aayee Hoon U.P.-Bihar Lootne' and
'Beedi'].

In a nutshell, KRAZZY 4 isn't the kind of cinema that would invite
debates or discussions. Its intention is to make people leave the
cineplex with a smile and it succeeds in its endeavour.

Arshad Warsi is Raja: Truly the angry young man! His blood boils, his
fists clench and he's ready to beat the daylights out of anyone who
upsets him in some way.

Irrfan Khan is Dr. Mukherjee: He has decided that he's the Captain of
the team! But so obsessed is he by the need to be in control of a
situation, he doesn't realise he's totally lost control of himself and
his mind.

Rajpal Yadav is Gangadhar: He's marching to a beat only he can hear;
he's fighting for a cause that's long over. But in his mind he's still
fighting for Swaraj.

Suresh Menon is Dabboo: He's everybody's pet and however far gone the
rest may be, when it comes to Dabboo, everybody's protective. Even if
he can hear and understand, Dabboo refuses to speak. And nobody knows
why!

Dr Sonali [Juhi Chawla] treats them all. She has faith that all it
needs is a little time and lots of patience to make them part of the
mad, mad, mad world out there…

Rakesh Roshan's story takes a leaf out of ONE FLEW OVER THE CUCKOO'S
NEST, while Ashwani Dhir's screenplay tries to pack everything that's
available on the shelf. The first hour is quite entertaining, with a
few sequences compelling you to flex your facial muscles.

But the problem lies in its second hour. More specifically, the
writing relies on the age-old stuff to reach the finale. Too many
cinematic liberties have been undertaken in this hour, just to reach
the culmination and it doesn't really work at times. Even the end
outside the hospital looks contrived.

Jaideep Sen shows a flair for comedy, but had the debutante director
opted for a slightly novel screenplay, it would've taken the film to
another level. A few comic scenes are well executed and in terms of
execution, Jaideep knows the grammar right.

Ashwani Dhir's screenplay may lack novelty, but the dialogues penned
by him are witty and enjoyable. Cinematography is nice. Rajesh
Roshan's music is up to the mark. The two tracks, filmed on the
superstars, are top notch and what enhances the effect are the
choreography and production design [of SRK track] and the visual
effects [in Hrithik track].

Arshad Warsi is the best of the lot. His character is bound to work
with the moviegoers. Irrfan's role doesn't offer him that much scope.
Yet, the actor enacts his part with precision. Rajpal Yadav is quite
funny at places. Suresh Menon is a surprise. He hardly utters one word
in the film, but he delivers with expressions.

Juhi Chawla doesn't get ample opportunity. Dia Mirza is efficient.
Zakir Hussain is okay. Rajat Kapoor is relegated to the backseat.

On the whole, KRAZZY 4 is slightly above the average mark, but the
brand [Rakesh Roshan] coupled with the presence of the two superstars
in its songs and of course, some great actors in comic roles should
ensure positive returns at the box-office.

CONTENT COURTESY : INDIAFM

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SMS2INDIA MGINGER MGARLIC M-EARN - Get paid for reading SMS

I found this article on web. One person was trying to promote his network. Frankly speaking this is not the right way to earn from mobile because the calculation would be different. Yu can have 300 people in your network but 99% of them will not have single person in their network. That's the reason you can't earn through these program.

Marketer, you may think that by paying Rs. 2 you can send SMS to them. But do they read your SMS. Once they see SMS from XYZ then they will think that they are earning 20 paisa by receiving that. And just delete it.

You need to be little smart while opting for these service. Concept is new but still in the primary stage.

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Earn from increasing your network. Up to 2 levels.
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